soundjack background music for hotels

soundjack - background music for hotels

With the right background music in your hotel, your customers won't want to leave!

soundjack is a fully-managed, tablet-based system offering background music for hotels. It doesn't matter if you run a boutique bed and breakfast or a luxury 5 star hotel, soundjack offers a professional and affordable choice for providing legal commercial background music for your hotel.

As you know each detail within a hotel can make a huge impression on your visitors, affecting their mood for the rest of the day and night. soundjack will profile your business and manage the musical atmosphere by creating the perfect playlists for your hotel, leaving a lasting impression on your guests that will see them returning for more.


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soundjack lets your customers choose and play songs, from a preselected music library, via their phones using the soundjack app. The soundjack app is available for free from the Google Play and Apple App Store.


  • soundjack - Bespoke music profiling

    Bespoke music profiling

    the right music played at the right time. Music curated by Soundnet

  • soundjack - Online music system

    Online music system

    always up to date and easy to manage

  • soundjack - Phone app integration

    Phone app integration

    let your customers interact with the music in your venue using the soundjack app

  • soundjack - Plug and play solution

    Plug and play solution

    simply connect the soundjack BGM tablet to your amps and speakers

  • soundjack - No fixed term contracts

    No fixed term contracts

    flexible terms for single site and multi site businesses.

  • soundjack - another bullet heading

    Fully legal, PPL & MCPS compliant

    enjoy the music - all royalties & copying licences have been paid


How it works

What types of hotels can benefit from background music?+-

When used to your advantage, the right background music can hugely benefit the ambiance of your hotel. But choosing the right background music will rely on you understanding who your target demographic is, and the types of guests that you tend to attract. Depending on the hotel, your types of guests may vary widely throughout the seasons. Perhaps attracting more families during the holidays, couples during the weekends and those on business during the week. There is no one-size-fits-all. And, similarly, not all types of hotels will benefit from the same types of music.

However, all hotels can benefit from background music. Whether you own a Bed & Breakfast, a beach inn, large chain hotel or a luxury boutique hotel. And the music played at your hotel can become a core part of your brand, helping shape your guests' experience of their stay.

How can background music improve the ambience of my hotel?+-

The hotel music you play in the background can leave a positive impression on your guests, improving their likelihood to stay there again in future, recommend the hotel to their friends or simply leave a positive online review of their experience at the hotel. (The latter of which, as you know, is becoming a massively powerful influencer in the decision-making of potential guests who are considering booking at your hotel.) The interesting thing about background music though is the huge role it plays in our emotions and experiences, without us even realising. So though it may be the music that puts your guests in a good mood, they may instead attribute this elation to good service and friendly staff.

According to research conducted by Music Works, 75% of hotel guests like to hear music in the lobbies, bars, restaurants and public spaces. 78% of people who like music in hotels agree that it makes them feel more relaxed. But the challenge is in finding the right background music to play. The music must be coherent to the underlying theme of the hotel. If your hotel is attracting couples looking to enjoy a romantic spa getaway, the last thing you want to do is play dance music in the lobby. Even if it had quite a positive reception last week when festival goers were booking in.

For large hotel chains, or hotels with a broad range of guests, you need to be looking at generic music with mass appeal and staying away from polarising styles of music such as hip hop or metal. You don't want to alienate the majority of your guests, and you need to maintain consistency from site to site. So a lot of thought has to go into finding the most appropriate background music that can be applied across all sites, and the generic approach commonly works best. This is why, when it comes to background music, boutique hotels have the upper hand. Boutique hotels, from budget to luxury, tend to have much tighter unique branding (that's carried out through the aesthetics, atmosphere and background music) and therefore a greater understanding of the guests that they attract.

In addition to what styles of music will suit your brand and audience the most, you also need to take into consideration the different areas of your hotel. The background music playing your hotel receptions needs to be subtle and non-intrusive yet welcoming. Hotel spas and relaxation areas will of course need gentle, soothing music. And lounges and social areas will benefit from upbeat, lively music that isn't too overpowering so that the atmosphere still encourages conversation. 55% of people who like music in hotels prefer to meet colleagues or clients where good hotel music is being played.

All hotel owners know that the objective of any hotel is to maximise the profits made on-site beyond just accommodation bookings. 61% of regular hotel guests are more likely to consume more food and drink when they hear music they like in a hotel. By playing the right music in your hotel, you can keep your guests loyal to the hotel's facilities and prevent them from leaving the hotel to find a restaurant or bar elsewhere.

How does soundjack let my guests interact with the hotel background music?+-

Our background music system for hotels gives you the ability to allow your guests to interact with the music played at your hotel. Using our free award-winning app, your guests can choose from five million songs in our library - including all the popular new releases and decades of chart music. If you'd rather limit your guests' choice of hotel music, you can create your own libraries for them to select from. Guests are then able to play the tracks for free or add credits to their soundjack app account (your choice!) using PayPal and Payforit, and share their song choice through their Facebook and Twitter (tagging your hotel in their post, of course).

This feature is especially suited to social areas of your hotel such as the lounge or bar, and can increase your customers' dwell time and, with it, their drinks bill. And in-app features also allow you to advertise or promote special offers or new services to your guests.

If you're using soundjack in pay-per-play mode, you can even see detailed analytics on the income generated through your hotel background music.

contact soundjack now for free demo Call 0207 644 8880

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